Do clicks, impressions or CTR even matter?
When to speed up and when to slow down
One of the things I learned early on about Google Ads:
smoke and mirrors
You can do better
I came across a saying recently that really resonated with me
Quality scales
Under-the-radar factors that are slowly (or suddenly) killing your ROAS.
Coming from an ad agency owner, you don’t always need an agency.
Here’s my honest answer.
Do this consistently and you’ll get the returns you’re looking for
A hidden profit lever in Google ads and ecom
