5 steps to a $2.8 Million month on Google

We 9x-ed a brand’s Google Ads monthly revenue after 1 year.

Last month, they pulled in $2.8 million with a 14x ROAS.

Here’re the 5 most impactful strategies we used to scale this brand:

1. Focus on Prospecting Campaigns

When we started, we spotted a major limitation:

90% of their traffic came from branded searches. 

This meant their growth was essentially capped.

As soon as they burned out their brand traffic, they hit a wall.

Here’s where it got interesting:

They weren’t even aware of it.

Branded and non-branded traffic got mixed up in the same campaigns.

And Google naturally drifted toward the easier branded conversions.

So the first thing we did was create separate branded and non-branded campaigns.

Then we gradually shifted the budget toward prospecting.

This allowed us to tap into new audiences who hadn’t heard about the brand.

Now, 80% of their budget goes to prospecting, with a solid 5x ROAS.

2. New Market Creation

Before, this brand mainly focused on the Australian market.

Not only did it limit their ceiling, but it also left them vulnerable to market shifts.

So we helped them expand to other markets:

New Zealand, Singapore, and the U.S.

We diversified their revenue streams and reached new customer bases.

Now one-third of their monthly budget goes towards New Zealand.

3. Product Feed Optimization

Google Shopping lives and dies by your product feed quality.

Better product feeds mean lower costs, higher visibility, and better CTR.

But this brand’s feeds were a mess.

Generic titles, poor descriptions, low-quality images, etc

So we jumped in and cleaned them up.

• Adding critical product attributes

• Restructuring product titles for impact

• Upgrading image quality across the board

The results were immediate: significant jumps in both clicks and CTR.

4. Awareness Campaigns

They'd been laser-focused on bottom-funnel campaigns, missing out on massive market segments higher up in the funnel.

So we introduced YouTube and Demand Gen campaigns.

The goal was to:

• Create demand

• Build awareness

• Warm-up prospects

These campaigns delivered a 3x ROAS and created a huge pool of warm prospects for retargeting.

5. Capturing Indirect Intent

Previously, the brand was only targeting obvious keywords:

Their product names, brand names, etc

The audience they neglected?

People searching for the problems their products solve.

For context, this brand sold collagen-related products.

We created campaigns targeting people looking for weight loss solutions.

These indirect but relevant keywords brought in highly motivated shoppers at significantly lower CPAs.

Sometimes the best customers aren't searching for your product.

They're searching for their problem.

If you’d like to get the same kind of results…

We’re offering free account audits for a few select brands.

You’ll get a complete review of your ad account.

And we’ll give you an action plan for the next 90 days. No strings attached.

To get started, click here to book a call with us. 

Jackson,

Founder and CEO of Echelonn.

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