Right product, wrong time

When it comes to Google Ads, everyone talks about:

Copy. Targeting. Optimization.

But there’s one hidden factor that can massively impact your performance:

Market timing.

You can have the perfect product, killer ads, and laser-focused targeting...

But if they’re not in sync with market trends, you’re just burning cash.

We had a client in the supplement space.

They were selling niche supplements.

A few years back, their sales were steady but nothing spectacular.

Then something interesting happened.

Their revenue suddenly exploded a year ago.

Simply because the a diet became the hot new trend

Products that were once "just okay" started flying off the shelves.

It's a perfect illustration of market timing in action.

Here’s the thing though…

You can’t control the market.

But what you can do is listen and adapt your advertising strategy accordingly.

The best example of this is the past Halloween.

There was a huge buzz around it, many people were hunting for deals during this time.

Smart brands were riding this wave, customizing their products, ads, and landing pages with holiday themes.

In Echelonn, we live by this.

We're constantly monitoring market trends and fine-tuning our strategies.

We don’t just set ads and forget them.

We’re always in the trenches, tweaking, testing, and aligning with what's hot right now.

That’s how we squeeze every bit of ROAS for our clients.

The main takeaway?

Stay updated with the market.

The right timing can turn a loser into a winner.

Jackson

Founder and CEO of Echelonn

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