Google's November Core Update

Google just rolled out a major core update on November 12th.

Even if you're not deep into SEO, this update could shake up your website's organic rankings.

What Are Core Updates, Anyway?

Think of Google's core updates like a shuffle of the deck.

They aim to present the most helpful and reliable results to users, which means the ranking system gets a big overhaul.

It's not about targeting specific sites or pages—it’s a broad change that can impact everyone.

Imagine you had a list of your top 20 favorite restaurants.

Over time, new places open, your tastes change, and the list gets rearranged.

Some restaurants move up, others down, but it's not because they got worse.

The whole landscape just shifted.

How to Check If You're Affected

1. Dive into Google Search Console

 Check if there's a drop in your site's traffic starting around November 12th.

2. Compare the Right Dates

•    Wait at least a week after the update.

•    Compare your traffic from before and after the core update.

3. Assess Your Rankings

• Small Drop (e.g., from position 2 to 4): No need to panic. Minor fluctuations happen.

• Large Drop (e.g., from position 4 to 29): Time to take a closer look

What to Do Next

If you've noticed a significant drop:

Evaluate Your Content

• Is it genuinely helpful and people-focused?

• Ask someone outside your circle to review your site objectively.

• Avoid Knee-Jerk Reactions: Don't make hasty changes like deleting content.

• Focus on Meaningful Improvements

• Think about how you can enhance your content to better serve your visitors.

Remember: Recovery takes time.

Changes you make today might take months to reflect in search results.

But starting now puts you ahead of the game.

Read the full update here:

https://developers.google.com/search/updates/core-updates

Until next time,

Jackson

Founder and CEO of Echelonn.io

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.