How to stop competitors from stealing your hard-earned traffic

Google Ads is a warzone.

And in a battle, it’s key to balance between offense and defense.

But here’s the mistake most brands make: 

They’re all about offense.

They’re in constant attack mode, competing for every relevant keyword.

They pour money into gaining visibility, fighting for market share and pushing acquisition campaigns.

But while they’re laser-focused on offense, they reveal a blind spot:

They leave the doors wide open for competitors to swoop in and take what belongs to them.

What does that mean?

Competitors, resellers, and affiliates can bid on your brand terms and cause your ads to drop in search results.

You've invested in building brand awareness.

Someone finally searches for you by name.

But instead of finding you, they see your competitor's ad first.

Your competitor wins, and your potential sale is gone.

I see this happen every day.

Many brands that came to us for an account audit faced this issue too.

They think it’s silly to pay for their own brand name.

But the thing is…

If you're not defending your brand terms, you're essentially handing your competitors a ticket to your customer base.

You need a shield to safeguard your hard-earned online presence and reputation.

It’s normal to prioritize offense over defense.

But remember, offense might win battles, but defense protects your empire.

Don't let competitors exploit your blind spots.

Guard your brand terms.

The cost of defense is always lower than the cost of lost customers.

Jackson

Founder and CEO of Echelonn

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