It’s more work, but it’ll make you more $$$

In Google Ads, there are 4 segments of customers you need to capture:

1. People who have a problem and are looking for a solution

2. People who are weighing options

3. People who are considering to buy

4. People who have interacted with you

To maximize your revenue, you need to capture all these segments.

But most brands only focus on 3 and 4.

They think that all Google Ads does is capturing demand.

It makes sense…

These campaigns usually deliver good ROAS.

But there’s a problem…

Unless you’ve built a strong brand presence, you're actually targeting the smallest slice of the market.

And if people aren't consistently searching for your brand on Google?

You'll eventually hit a growth ceiling.

This explains why many brands see their ROAS drop as they try to scale.

Google is gradually exhausting this limited pool of high-intent traffic.

The thing is…

The majority of your potential customers fall into segments 1 and 2.

If you want to scale big with Google, that's where the real opportunity lies.

Now, I'm not suggesting you should dump your entire budget into top-of-funnel campaigns.

Bottom-of-funnel and remarketing campaigns are essential pieces of the puzzle.

What we've found works best for most brands is a full-funnel approach.

With more emphasis on prospecting campaigns.

This prevents potential customers from slipping through the cracks, maximizing your potential revenue.

This exact strategy is how we help brands hit 7 figures in monthly revenue through Google Ads.

Now this isn’t simple to do.

Your account is going to get a lot more complex.

You’ll need to roll out more campaigns and experiment with ad variations.

Then you’ll have to customize your strategy for each audience segment.

But if you’re looking for better results, this is the way. 

Jackson

Founder and CEO of Echelonn.

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