Google Shopping updates continues

Hey there, Jackson here.

Google continues to roll out the major refresh to Google Shopping in the USA.

When you hop onto Google Shopping now, you'll notice a welcoming banner: "Welcome to the New Shopping".

But that's just the beginning.

Here's what's new:

  • Enhanced Product Tiles: Shipping, returns, reviews, and even your business logo are now visible right on the product tiles.

  • AI-Assisted Results: Google's leveraging AI to deliver bigger product tiles with highlighted descriptions and key concepts. It's like window shopping, but smarter.

Remember, these changes aren't just cosmetic.

They're designed to enhance the shopping experience, and if you're not optimizing for them, you could be left behind.

A bigger reminder to continue dialing in your Google Merchant Center and Shopping Feeds.

Here's how you can stay ahead:

1. Upgrade Your Product Feeds

  • Ensure your feeds are detailed and accurate.

  • High-quality feeds mean your products display better in the new layout.

2. Boost Your Store Quality Score

Keep an eye on your shopping experience scorecard.

As these changes roll out you may notice changes in your score.

  • Focus on reviews, return policies, and shipping details.

  • A better score increases your visibility in search results.

3. Leverage New Promotion Placements

  • We've spotted new spots where promotions appear in Google Merchant Center.

  • Experiment with these to maximize your reach.

Talk soon,

Jackson

Founder and CEO of Echelonn.io

P.S. Need help with preparing for these changes? Book a call here, we’d be happy to help.

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