What we learned after managing 400+ Google Ads accounts vs. 40 accounts

Recently, we received this review from one of our clients:

Feedback like this gets me pumped. It’s always good to see our work make a real impact for our brands.

But for this brand, it hits different.

Because there’s a unique set of problems that comes with taking over an account with a solid foundation.

For a broken account, the path forward is straightforward.

But when a brand has spent $14M and built a solid system over 3 years, you have to deal with 2 big challenges.

First, the cracks are much harder to see.

That doesn’t mean they’re not there. They just show up in smaller, quieter ways.

Slightly overpaying for branded traffic.

Low-quality placements quietly draining ad spend.

Shopping feeds that are “good,” but not fully optimized.

Second, for accounts at this level, there’s not much room left to add "more stuff."

When the core Search, Shopping, PMax campaigns are all covered… there’s no easy lever left to pull.

At that point, you’d need something more “advanced.”

That’s what we help this brand install.

• Shopping feed duplication tactics

• Google Ads-specific landing pages

• Untapped channels like Discovery

These moves helped the brand reach a new level of scale that was once impossible.

At Echelonn, our unfair advantage is that we’ve managed over $400M in ad spend.

That gives us data and insight from over 10,000 campaigns across dozens of verticals.

Including advanced strategies that most brands and agencies aren’t aware of, even among experienced teams.

Which we can implement for our clients knowing full well that they work.

That’s how we helped brands scale beyond what their in-house teams or past agencies could achieve.

Put simply, our goal is to give you:

1. More money in your bank account.

2. More peace of mind (knowing that your account is in good hands without your attention)

As you have those two, you’ll have the freedom to plan bigger moves and grow faster in other parts of your business.

If you wanna see what we can do for you and your brand, then book a call with me here.

Jackson

Founder and CEO of Echelonn.

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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