Jackson Blackledge

Aug 28, 2026

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1 min read

$0 to $2.2m in google ads, 5 markets

zero historical data, five markets, five months

Jackson Blackledge

Your "prospecting" campaigns aren't actually prospecting (here’s why)

Aug 27, 2026

•

4 min read

Your "prospecting" campaigns aren't actually prospecting (here’s why)

How to drive incremental revenue from Google Ads

Jackson Blackledge

$1M made from Demand Gen (without video creatives)

Aug 25, 2026

•

2 min read

$1M made from Demand Gen (without video creatives)

What it takes to scale to $1M with image ads

Jackson Blackledge

Aug 24, 2026

•

3 min read

What should you use AI Max for?

When (and why) you should use AI Max

Jackson Blackledge

Why you shouldn't run Search and Shopping the same way

Aug 20, 2026

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2 min read

Why you shouldn't run Search and Shopping the same way

How to get the most out of each channel

Jackson Blackledge

Google vs. ChatGPT: Who's winning the AI commerce race

Aug 19, 2026

•

3 min read

Google vs. ChatGPT: Who's winning the AI commerce race

Google’s turning into a new playing field

Jackson Blackledge

$508m in google ads spend, seven things I know now

Aug 19, 2026

•

1 min read

$508m in google ads spend, seven things I know now

i wish someone told me this at the start

Jackson Blackledge

[Breakdown] How we generated $1.69M in 30 days (88% from new customers)

Aug 17, 2026

•

1 min read

[Breakdown] How we generated $1.69M in 30 days (88% from new customers)

The only way to keep pushing spend in Google Ads

Jackson Blackledge

This one Demand Gen campaign generated $442k at 2.5x ROAS (from cold traffic)

Aug 14, 2026

•

2 min read

This one Demand Gen campaign generated $442k at 2.5x ROAS (from cold traffic)

One of the most underrated ways to get new customers right now

Jackson Blackledge

How to turn 1 landing page into 4 different revenue streams

Aug 12, 2026

•

2 min read

How to turn 1 landing page into 4 different revenue streams

The “ultimate” landing page format for Google Ads traffic?

Jackson Blackledge

Aug 10, 2026

•

2 min read

How we broke into hyper-competitive markets (without strong brand awareness)

A common concern that makes absolutely no sense to me

Jackson Blackledge

Google is changing target bidding forever

Aug 8, 2026

•

1 min read

Google is changing target bidding forever

here's what to do...

Jackson Blackledge

What happened to our client accounts after turning on AI Max...

Aug 7, 2026

•

2 min read

What happened to our client accounts after turning on AI Max...

What we found after a year of testing AI Max

Jackson Blackledge

Which landing page works best for Shopping Ads (it’s not always a PDP)

Aug 5, 2026

•

1 min read

Which landing page works best for Shopping Ads (it’s not always a PDP)

The Shopping Ads funnel almost nobody is testing (but should be)

Jackson Blackledge

Aug 3, 2026

•

2 min read

AI Overview is taking over Google Search. Here's what it means for your brand

Google’s made a massive change to the search results page

Jackson Blackledge

Aug 1, 2026

•

1 min read

the new way to run Google Shopping ads

Most brands are still doing it the old way

Jackson Blackledge

Jul 31, 2026

•

3 min read

How we took a brand from €131k to €910k/mo in 4 months (with much better ROAS)

3 changes that made it happen...

Jackson Blackledge

Why a weak branded setup is secretly hurting your prospecting campaigns

Jul 29, 2026

•

3 min read

Why a weak branded setup is secretly hurting your prospecting campaigns

Easy money isn't guaranteed money

Jackson Blackledge

Which types of product images you can (and should) test on Shopping Ads

Jul 27, 2026

•

1 min read

Which types of product images you can (and should) test on Shopping Ads

You can push your product images much further than you think.

Jackson Blackledge

How we turned "unprofitable" Search traffic into €859k

Jul 24, 2026

•

2 min read

How we turned "unprofitable" Search traffic into €859k

"Google Search doesn't scale for ecom" 🙄

Jackson Blackledge

We tested AI Max, and the results are... interesting

Jul 23, 2026

•

1 min read

We tested AI Max, and the results are... interesting

Everything you need to know about AI Max

Jackson Blackledge

Jul 22, 2026

•

3 min read

How we made A$3.64M for a brand by structuring campaigns around profit margins

How to get Google to optimize for your profits

Jackson Blackledge

How we got 2.5x higher ROAS by changing one feed attribute (not the image or title)

Jul 20, 2026

•

2 min read

How we got 2.5x higher ROAS by changing one feed attribute (not the image or title)

“nerdy” Shopping Ads test that got us 2.5x higher ROAS

Jackson Blackledge

Jul 17, 2026

•

2 min read

How we cracked Demand Gen for a brand by adding a low-friction offer

Any product can be “packaged” to fit this channel...

Jackson Blackledge

[Breakdown] Behind the scenes of how we make AI YouTube Ads

Jul 16, 2026

•

1 min read

[Breakdown] Behind the scenes of how we make AI YouTube Ads

What it takes to make AI Ads that convert

Jackson Blackledge

Jackson Blackledge

$0 to $2.2m in google ads, 5 markets

Your "prospecting" campaigns aren't actually prospecting (here’s why)

$1M made from Demand Gen (without video creatives)

What should you use AI Max for?

Why you shouldn't run Search and Shopping the same way

Google vs. ChatGPT: Who's winning the AI commerce race

$508m in google ads spend, seven things I know now

[Breakdown] How we generated $1.69M in 30 days (88% from new customers)

This one Demand Gen campaign generated $442k at 2.5x ROAS (from cold traffic)

How to turn 1 landing page into 4 different revenue streams

How we broke into hyper-competitive markets (without strong brand awareness)

Google is changing target bidding forever

What happened to our client accounts after turning on AI Max...

Which landing page works best for Shopping Ads (it’s not always a PDP)

AI Overview is taking over Google Search. Here's what it means for your brand

the new way to run Google Shopping ads

How we took a brand from €131k to €910k/mo in 4 months (with much better ROAS)

Why a weak branded setup is secretly hurting your prospecting campaigns

Which types of product images you can (and should) test on Shopping Ads

How we turned "unprofitable" Search traffic into €859k

We tested AI Max, and the results are... interesting

How we made A$3.64M for a brand by structuring campaigns around profit margins

How we got 2.5x higher ROAS by changing one feed attribute (not the image or title)

How we cracked Demand Gen for a brand by adding a low-friction offer

[Breakdown] Behind the scenes of how we make AI YouTube Ads

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