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Oliver Buchannon
Jackson Blackledge
Google's rolling out AI Max to Shopping Ads. Here's what it means for your brand

May 22, 2026

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2 min read

Google's rolling out AI Max to Shopping Ads. Here's what it means for your brand

Big changes are coming to Google

Jackson Blackledge
Jackson Blackledge
How we “convince” Google to show our ads in more high-converting searches

May 21, 2026

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1 min read

How we “convince” Google to show our ads in more high-converting searches

get 2-3x more clicks from shopping ads

Jackson Blackledge
Jackson Blackledge
How we uncover new Google Ads traffic using keyword lifecycles

May 20, 2026

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2 min read

How we uncover new Google Ads traffic using keyword lifecycles

I found a pattern in last year's search data

Jackson Blackledge
Jackson Blackledge
We tested YouTube TV Ads for a client. The numbers shocked us

May 18, 2026

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2 min read

We tested YouTube TV Ads for a client. The numbers shocked us

One of the most underrated ways to get new customers right now

Jackson Blackledge
Jackson Blackledge
Which Google Ads metrics shouldn’t you trust (and when)

May 15, 2026

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3 min read

Which Google Ads metrics shouldn’t you trust (and when)

How to read your Google performance data

Jackson Blackledge
Jackson Blackledge
What we learned after testing AI ads for almost a year

May 13, 2026

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2 min read

What we learned after testing AI ads for almost a year

The easy way to scale YouTube Ads in 2026

Jackson Blackledge
Jackson Blackledge
$50K to $120K/week in Google Ads spend

May 12, 2026

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3 min read

$50K to $120K/week in Google Ads spend

if you aren't getting the ROI you want, this might be why...

Jackson Blackledge
Jackson Blackledge
How we doubled a client's Google Ads revenue to €1.06M during a full rebrand

May 11, 2026

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2 min read

How we doubled a client's Google Ads revenue to €1.06M during a full rebrand

One of our clients handed us a big challenge...

Jackson Blackledge
Jackson Blackledge
The campaign structure behind 8-figure Google Ads accounts

May 8, 2026

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1 min read

The campaign structure behind 8-figure Google Ads accounts

How to get new customers from Google

Jackson Blackledge
Jackson Blackledge
This brand got 350K+ clicks in Shopping

May 6, 2026

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2 min read

This brand got 350K+ clicks in Shopping

Make your ads the obvious choice in the carousel

Jackson Blackledge
Jackson Blackledge
The hidden Google Ads traffic sources we use to get cheaper CPAs

May 5, 2026

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2 min read

The hidden Google Ads traffic sources we use to get cheaper CPAs

How to find "pockets" of traffic your competitors miss

Jackson Blackledge
Jackson Blackledge
[Breakdown] How we scaled a brand from $69k to $200k/mo spend in 4 months

May 4, 2026

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2 min read

[Breakdown] How we scaled a brand from $69k to $200k/mo spend in 4 months

Increasing ad spend isn’t scaling

Jackson Blackledge
Jackson Blackledge
How to profit from “unprofitable” keywords

May 1, 2026

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5 min read

How to profit from “unprofitable” keywords

One of the most underrated Google Ads strategies right now

Jackson Blackledge
Jackson Blackledge
How much of your revenue should come from branded traffic?

Apr 30, 2026

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1 min read

How much of your revenue should come from branded traffic?

The truth many agencies don’t want you to know...

Jackson Blackledge
Jackson Blackledge
[Breakdown] $5M in 12 months: How to scale Google Ads from scratch

Apr 29, 2026

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6 min read

[Breakdown] $5M in 12 months: How to scale Google Ads from scratch

The new way to run Google Ads in 2026

Jackson Blackledge
Jackson Blackledge
How we steal customers from competitors with weak Google Ads setups

Apr 28, 2026

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5 min read

How we steal customers from competitors with weak Google Ads setups

The most underrated keyword type on Google?

Jackson Blackledge
Jackson Blackledge
[NEW UPDATE] Google's replacing Dynamic Search Ads with AI Max

Apr 27, 2026

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3 min read

[NEW UPDATE] Google's replacing Dynamic Search Ads with AI Max

This might explain why AI Max works so well

Jackson Blackledge
Jackson Blackledge
How we generated $1.48M/mo for a brand (only 1% of that was branded)

Apr 24, 2026

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5 min read

How we generated $1.48M/mo for a brand (only 1% of that was branded)

Brand-first accounts vs prospecting-first accounts

Jackson Blackledge
Jackson Blackledge
What’s the best channel for new customer acquisition on Google?

Apr 22, 2026

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4 min read

What’s the best channel for new customer acquisition on Google?

We're seeing the same level of scale as Meta Ads here

Jackson Blackledge
Jackson Blackledge
Read this if a big part of your Google Ads revenue comes from Shopping

Apr 21, 2026

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5 min read

Read this if a big part of your Google Ads revenue comes from Shopping

A brand owner hit me up with this question the other day

Jackson Blackledge
Jackson Blackledge
Q1 Google Ads recap: 160+ brands, $45.6M in ad spend, and the strategies behind it

Apr 20, 2026

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2 min read

Q1 Google Ads recap: 160+ brands, $45.6M in ad spend, and the strategies behind it

What we’re betting on in 2026

Jackson Blackledge
Jackson Blackledge
$6.3M+ in 5 months: How we 5x’d this brand’s YoY revenue

Apr 17, 2026

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6 min read

$6.3M+ in 5 months: How we 5x’d this brand’s YoY revenue

How to segment your products on Shopping Ads

Jackson Blackledge
Jackson Blackledge
How we stack multiple campaigns to scale ad spend

Apr 15, 2026

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5 min read

How we stack multiple campaigns to scale ad spend

The most reliable way to scale Google Ads

Jackson Blackledge
Jackson Blackledge
What it takes to scale Google Ads to 8 figures and beyond

Apr 14, 2026

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3 min read

What it takes to scale Google Ads to 8 figures and beyond

The blueprint behind $1M+/mo on Google

Jackson Blackledge
Jackson Blackledge
How we outrank competitors in Shopping Ads (with the same bids & product feeds)

Apr 13, 2026

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3 min read

How we outrank competitors in Shopping Ads (with the same bids & product feeds)

10-minute fix that can dramatically improve your Shopping Ads

Jackson Blackledge
Jackson Blackledge
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The Echelonn Newsletter

The Echelonn Newsletter

Discover Insider Knowledge On How We Scale Brands From 7 Figures All The Way Up To 8-9 Figures With Google Ads.


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