The worst kind of Google Ads setup a brand can have

I watched a brand go from $21k/mo to $336k/mo in Google ad spend because of one change in their account.

They were scaling hard on Meta and growing month over month.

But they kept hitting a ceiling around $20k/mo on Google and couldn't figure out why.

It became obvious the moment I looked at their account.

We got on a call, and I told them: "You're barely running any prospecting on Google."

They looked confused, "I didn't know you could do prospecting profitably there."

So I walked them through some of our client accounts spending $500k+/mo profitably.

The majority of that budget was going to cold traffic.

They were skeptical, which is fair.

So I made them a simple offer:

Let us run prospecting campaigns with strict ROAS targets, and if it doesn't work, we cut it immediately.

In my mind, there was no doubt that it would work.

Because our team’s made it work for dozens of brands just like theirs.

A few months later, they were spending $336k/mo with stable ROAS month over month. 

And I wouldn't be surprised if they hit $500k/mo sometime this year.

Over the past few years, I’ve found myself repeating the same line when talking to brand owners:

There's a huge gap between what Google can do and what people think it can do.

I've lost count of how many times I've heard something like this…

"I didn't know you could run profitable prospecting on Google," or "isn't it just good for remarketing off social media?"

The reality is…

The platform now gives you multiple ways to reach cold audiences and build demand from the top of the funnel.

It's not a bottom-of-funnel platform. And the brands that treat it like one are capping their own growth.

That should be great news for you though.

The majority of brands are still operating with that outdated mindset.

There’s no real attempt to grow the top of the funnel through Google at all.

They’re directing almost all of their budget toward branded traffic.

They're not running any campaigns for cold traffic. 

They’re not even running tests to see what they’re missing.

If that’s you, you'll be surprised how far you can scale once you build a real prospecting system on Google.

For this brand, it took us just 8 months to 16x their ad spend.

Another one of our clients saw their Google Ads revenue grow from $10.4M/year to $31.2M/year.

If you want our help building this out for you and making prospecting the foundation of your Google strategy...

Grab a call with us here, and we can have a chat about what you need to start growing even faster.

Jackson

Founder and CEO of Echelonn.

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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