The one case where having new competitors is a good thing

One of the things ecom brands hate most is seeing new competitors enter their space.

Suddenly, there’s another player fighting for the same customers, taking a slice of the pie, and cutting into your margins.

It sucks.

So today, I’ll give you a strategy to flip this situation in your favor.

One that lets you capture traffic they are creating… but not monetizing.

We recently used this approach to help a client add an extra $20k/mo in revenue.

Here’s how it works:

When a new brand pops up in your niche, they usually push hard on Meta or TikTok.

As they grow, their brand awareness increases… and more people search their brand name on Google.

However…

In most cases, these brands don't have a proper setup to capture their branded searches.

They put all their focus on social channels and completely neglect Google.

That creates a window for you to step in… show up above them on their own brand name… and redirect that high-intent traffic to your products.

Let me show you exactly how we did this for one of our clients:

3 months ago, we noticed a competitor scaling fast with Meta Ads.

In a short period of time, their monthly brand searches jumped from 2,000 to over 10,000.

This was the perfect condition to make our move.

So we got to work…

Phase 1: Validation

We launched a Search campaign and a PMax campaign targeting their brand name.

Both sent traffic straight to our product page.

Within the first month, we started getting consistent sales, with CPA below our target.

This was our green light to push harder.

Phase 2: Funnel Optimization

Next, our landing page department created a direct comparison “Us vs. Them” landing page.

Inside, we broke down why our product was the better choice, feature by feature.

Not long after, we started taking over their branded keywords.

We captured a 67% impression share at the absolute top of the page.

That meant we showed up above them 2 out of every 3 times someone searched their name

More importantly:

This slashed our CPCs while boosting our conversion rate from 8.7% to 12.38%.

With that efficiency in place, we scaled these campaigns to $20k/mo at a 9X ROAS.

They became one of their most profitable prospecting campaign… in a hyper-competitive niche.

This is one of the core strategies in our “prospecting toolkit.”

From what I’ve seen…

Google Ads are full of “audience pockets” like this… where you can acquire new customers efficiently, even in crowded markets.

It takes skill to find these pockets and turn them into profit.

But when you do, it often pays off big.

Simply because so few other brands are able to.

This is the kind of opportunity we help ecom brands uncover in our Google Ads audit.

Happy to take a look at your account and see if there are similar plays your brand can capitalize on.

If you’re interested, grab a call with us here.

Jackson

CEO & Founder of Echelonn

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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