In the past year, many of our clients have crossed $1M in monthly revenue from Google Ads.

The part I find most interesting about that process is helping them find the revenue they weren’t aware of.

In Google, you have the standard set of campaigns:

While these campaigns will drive a big portion of your revenue…

There’s a lot of profit sitting in less obvious places.

I’m talking about:

Any of these has the potential to make you 6 figures per month at solid ROAS.

But they don't perform the same across every brand.

How well they work depends on your search volume, product category, competition level, etc.

And a lot of them require additional assets like creatives or landing pages.

In other words:

Each one comes with its own tradeoffs you need to consider.

Take YouTube Ads for example.

It’s the campaign that gives you the most scale here, even more than Search & Shopping in some cases.

Many of our clients hit multiple 7 figures in YouTube ad spend at profitable ROAS.

And it works across most verticals.

Since you have a wide range of formats to work with, you’ll certainly find one that fits your product.

That said, it’s one of the harder ones to crack as it requires a solid process to develop and test creatives.

Same thing with informational searches.

If you’re a fashion brand…

You’ll have a tough time finding searches tied to a problem or a benefit that your products address.

It’s the opposite for a supplement brand just because of the nature of their products.

Or for competitor campaigns…

It’s perfect when you’ve got a rising competitor with weak branded protection.

You could easily bid on their keywords, show up above them in the search results, and grab their traffic.

We’ve made multiple 6 figures for some of our clients that way.

But in a market where your competition has strong brand protection and a solid reputation…

The upside you’ll get from this is going to get much lower.

As I said above:

How some of these campaigns perform depends on a wide variety of factors. 

And honestly, the only way to find what works for you is to test a lot of different things.

Like for this brand we scaled to $35.8M/year in revenue.

They started with a pretty basic setup: branded search, a few basic PMax and Shopping campaigns.

After one year working together, we’ve run a ton of test campaigns… helped them build new landing pages to crack new placements… and kept stacking what worked.

Now, they're running 48 profitable campaigns, including:

So here’s my recommendation:

Every single week, you should be actively looking for new channels, campaigns, and creatives to test and add.

Work through the strategies I mentioned above as a running list of things to try out.

The goal is to stack as many of those as possible because there’s virtually no ceiling here.

The more profitable campaigns you can stack, the more money you make.

Jackson

Founder and CEO of Echelonn.

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

Tell me more about yourself: Answer this 20-second survey so I can personalize your experience and make these emails more useful to you. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.