Search Ads are probably the most underrated campaign type on Google right now.
I know they’re common and most brands are running them.
But they don’t get anywhere near the attention that Shopping or Pmax gets.
At least not compared to how much value they can bring to the table.
We’ve looked at a lot of Google Ads accounts this year, and it’s so rare to see a brand fully take advantage of this channel.
They either set things up poorly and burn a ton of spend…
Or they only tap into a small fraction of the traffic available and miss out on a lot of profits.
(Usually, it’s a combination of both)
But when Search is built properly, you can make really good money WITHOUT relying on branded traffic.
A lot of our clients are scaling prospecting Search campaigns to 7 figures per month.
What I like most about Search is that…
You can tap into every stage of the funnel with it.
That’s something that other campaign types can NOT do.
You can get in front of people researching a problem through informational searches
You can influence buyers evaluating different options through comparison searches
You can reach shoppers searching for a specific item through product category searches
And you can capture people looking for your brand through branded searches
The issue is that the majority of brands only focus on the last two.
When they try expanding into other keyword types (if they attempt them at all)...
They struggle to stay profitable and can’t scale spend very far.
But let me tell you…
All of these keyword types can be highly profitable.
You can make multiple 6 to 7 figures… as long as you have the right funnel & landing page experience for them.
What you need is what we call google ads-specific landing pages.
These are pages designed around the keyword, traffic source, and intent behind the query.
Think of them as the key to unlocking these searches.
Once you plug them in, you suddenly open up a massive amount of traffic that previously wouldn’t convert at scale.
This brand, for example, had been struggling to crack Search for a long time before working with us.
We implemented this approach, and now they’re spending up to €25k/week.
On top of all of that…
There’s now a new type of search emerging.
Conversational queries.
These are hyper-specific searches people type when they know exactly what they’re looking for.
“best office chair for lower back pain if i sit 10 hours a day”
And Google’s been rolling out a bunch of new updates recently to help capture them with AI Max.
What I’m trying to say is:
The Search space is expanding in volume.
And I think there will be a lot more traffic (and a lot more money to be made) over the next few years.
If you want to find out how much more revenue your Search campaigns could be generating…
We’ll review your account, identify the traffic you’re missing, and show you how to capture them profitably.
Jackson
Founder and CEO of Echelonn.
How we can help:
Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.
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