How we outrank competitors in Shopping Ads (with the same bids & product feeds)

One thing about Shopping Ads that a lot of brands aren't aware of:

When the algorithm decides which products to show for a given search, it factors in your account-level performance score.

There's a Scorecard for this inside GMC.

And it directly affects your ad placements, clicks, and CPCs.

What this means is:

You can have 2 stores with the same bids and product feeds…

And they'll rank totally differently in Shopping results, just because one store has a better Scorecard score.

I just dropped a video on where to find the tab and how to optimize it.

This is such an easy win you can get on Google without changing campaigns or budgets.

Watch it here.

Jackson

Founder and CEO of Echelonn

How we can help:

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