How long does it take to fix a broken Google Ads account?

Last week, I got this Slack message from one of our clients:

This stuff always makes my day.

Although we’re working with over 160 brands now…

Every time we get a note like that, I always call it out to the team and celebrate it.

And if you’re an ecom brand who’s not happy with your Google Ads performance… this is good news for you too.

Because it proves you don’t have to wait for long to see progress.

You can drive serious change in your account in as little as two weeks.

So, what’s our secret? How do we move that fast?

Two things.

First, we hunt bottlenecks.

Not every optimization is created equal.

When we take on any account, we prioritize the things that would move the needle HARD if we fixed them.

Usually, that means rebuilding the campaign structure, launching new campaigns, or optimizing product feed.

Since most accounts are poorly structured, you often see an immediate lift just from this step.

The second reason: We have a repeatable model for running Google Ads.

After over $400M in ad spend, we know what breaks accounts and we know what fixes them.

We know how the account should be structured.

Which campaigns need to exist from day one.

How to write ad copy that pulls qualified clicks.

Which feed attributes drive better Shopping performance for different industries.

How to set bidding strategies and allocate budget.

What to optimize and how to optimize it based on performance data.

So when we take on a brand, we simply apply the blueprint.

We roll out a set of low-risk strategies designed to convert in almost every scenario.

The goal is to generate stable revenue before we layer on complexity.

Of course, every account is different. Some campaign types will work better than others depending on the industry.

But the fundamentals do not change, especially in the early phase.

When we apply a model that works, the results follow.

If you’d like our help scaling your Google Ads and getting results like this…

Click here to book a call with us.

We’ll do an in-depth review of your account and give you a personalized roadmap to help you scale.

Jackson

Founder and CEO of Echelonn

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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