Something's been on my mind for the past few months.
And if you've been following me on socials you've seen me say this.
Demand gen is quickly turning into the new Meta for eCom.
Real cold traffic. Real prospecting. Real revenue.
And most brands haven't noticed yet.
Right now what I'm seeing as the biggest bottleneck for brands, even ones that are established on Meta…
Is creative throughput.
Demand Gen can scale fast. But it can also de-scale fast. Creatives burn out way quicker than anything you're used to on Search or Shopping.
And the algorithm won't even split spend evenly across your ads.
One creative can end up eating 80% of the budget.
Which means you don't need a "batch" of ads ready to go.
You need a pipeline that never stops.
Sadly, operators are stuck scraping creatives by hand…
Chasing a VA to save ads before they disappear…
Paying for swipe files that go stale in 3 months…
And still burning budget on fatigued ads because they didn't see the next wave coming.
There's also a second blind spot most brands don't even know they have.
It's not just the ad.
It's where that ad sends people.
Most brands are still routing cold YouTube traffic straight to a product page, when the winners are sending it to different funnels.
So I wanted to show you something we've started using internally:
Gethookd.
Just to cover a few features…
1. Clone Winning Ads
You click into any creative that's currently scaling, and Gethookd lets you automatically place your own brand's assets into it, right inside the platform.
You get a duplicate built off a proven structure, with your product and your branding, in seconds.
2. Grab the Landing Page Behind It
Gethookd shows you which landing pages brands are actually using in real time, the exact pages traffic is being sent to right now.
So instead of guessing whether you should be sending clicks to a PDP or an education-first page, you can see exactly what page the winners are routing to, live, and why it's built the way it is.
3. A Swipe File That Refreshes Itself
If you want to see it for yourself.
Jackson
Founder and CEO of Echelonn
How we can help:
Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.
Tell me more about yourself: Answer this 20-second survey so I can personalize your experience and make these emails more useful to you. Click here.
How did you like this article?
P.S. Got a friend interested in Google ads? Share the love and send them our way.
If you’re that awesome friend, you can subscribe here.
