[Breakdown] Behind the scenes of how billion dollar DTC brands run their marketing

A week ago, we jumped on a teardown with Josh Chin (Chronos) and Nico (Bottomless Labs).

In that session, we broke down the email marketing, CRO, and Google Ads strategies of 2 major DTC brands.

• Caraway, arguably the top contender in the cookware space

• Glossier, a beauty brand that was worth $1.8B at its peak

Here’s the replay:

Caraway & Glossier Email, SMS, Google Ads & CRO Strategy for 2026

I’d highly recommend you watch this.

Not only will you get an inside look at how the big players approach their marketing.

But we’ll also point out the gaps in their strategy and what we’d change if we were running their accounts.

These are opportunities you can apply to your brand to gain an edge against bigger players.

Click here to watch the full breakdown.

Jackson

Founder and CEO of Echelonn

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