[Breakdown] $7M in 12 months: How we unlocked $6M in untapped revenue

In the past year, we’ve been helping plenty of brands aggressively scale their Google Ads.

One of them generated $7M in the last 12 months.

+$6M yoy

We started working with this brand over a year ago.

At the time, they were spending $30k/mo and generating about $85k/mo in return.

That’s solid, but it was nowhere near what they were capable of.

Over the following months, we rebuilt their account around 3 pillars.

1. We tightened their branded campaigns to protect their brand traffic and capture it as efficiently as possible

2. We built prospecting campaigns focused on existing demand, by targeting people interested in their product categories.

3. We added TOF campaigns to reach cold audiences.

When all 3 pillars work together, they tapped into a much larger audience pool.

That translated into an extra $6 million in annual revenue.

And we're on track to push that number even higher this year as we continue scaling.

This comes up all the time with the brands we work with:

They’re doing $500k-$1M+ per month in revenue… but when I check their Google Ads spend, it’s only $20k to $30k a month. Sometimes even less.

They’re massively underinvesting in Google.

Because of that, it doesn’t take long to scale them to $200k+/mo spend while keeping profitability at the same level.

Here’s the thing:

If Google and YouTube make up only a small slice of your total ad spend…

There’s a very good chance you’re not capturing the full potential of these channels.

That gap was worth $6M/year in additional revenue for this brand.

For many of our other clients, it’s even bigger.

So if you want to find out how much MORE revenue Google Ads could generate for you…

Let’s talk.

We’ll run a free account audit to identify weak spots that quietly waste budget and revenue streams you’re not capturing.

We typically find 15-20+ issues per account.

You can implement this stuff yourself, or, if you want, we can do it all for you. (no strings attached, obviously, totally optional)

If you’re interested, grab a call with us here.

Jackson

Founder and CEO of Echelonn.

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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