BFCM Preparation Series #5

BFCM Preparation Series #5.

This is Part 5 of our BCFM series.

If you missed the last one, click here to read it.

The topic we’ll cover today:

Building Hype For BFCM

There’s a common mistake many brands make during BFCM:

They wait until the event starts to run their campaigns.

Here’s the thing:

Potential customers don’t wait for the big day to start shopping.

Many of them search for what they want well before the event even kicks off.

Neglecting this segment of audience can cost you thousands in missed sales and wasted ad spend.

This is your chance to build hype, generate awareness, and have your products in demand early.

The best way to do so?

Demand generation campaigns.

Those are perfect for getting in front of people who aren’t even searching for your products yet.

Think YouTube, Gmail, or Google’s mobile app.

These platforms are where people start their buying journey.

They're in the early stages, just browsing and exploring their options.

What you should do is…

Create retargeting campaigns for your current audience/customers with BCFM-specific ads.

Have a sign-up page to receive an early access code for the coming sale.

This builds anticipation and strengthens loyalty within your target audience.

So when the big day finally comes, they’re primed and ready to buy.

That's it for this episode.

Catch you in the next one.

Jackson,

Founder and CEO of Echelonn.

P.S

This is just one of the many strategies we used to generate $100M for our clients in Q4 last year.

If you want us to implement the same playbook for you, we have a few spots left for October.

The goal?

We’ll help you dominate this Q4 and maximize your profit this holiday season.

If you’re an eCom brand making more than $1M in annual revenue and want to end the year strong…

Book a call with us.

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