BFCM Preparation Series #4

This is Part 4 of our BCFM series.

If you missed the last one, click here.

The topic we’ll cover today:

“Setting Up Effective Google Ads Extensions”

I’ve seen this a lot whenever a big holiday is coming…

Brands being afraid of “selling too hard”.

They try to play it safe.

They promote their products “subtly” because otherwise, it’ll push people away.

But there’s something they don’t realize.

Many people are actively hunting for deals during these periods…

Especially during BFCM.

They know what they want, and they’re just waiting to snag it at the best price.

So what should you be doing?

Maximize your visibility.

Own the search results page.

Get in front of as many people as possible.

And the easiest way to do so on Google Ads is extensions.

There are 3 types of extensions you should focus on during this period.

1. Promotion Extension.

This extension ensures your BFCM deals are front and center.

It lets people know what you’re offering before they click.

Add this to all your relevant campaigns.

2. Sitelink Extensions.

These show extra links under your ad, sending users to specific parts of your site.

For BFCM, get creative.

Create site links to your:

Homepage

Top-selling products

Black Friday landing page

Cyber Monday deals page

3. Price Extensions.

These showcase your products and their prices directly in your ads.

It gives users a quick overview of what you offer.

For holiday events, you want to get as much real estate on the search results as possible.

More visibility.

More eyes.

More engagement.

More sales.

Ad extensions are perfect for this purpose.

It’s not just about ad space though.

You’re making it easy for people to find the deals they’re been looking for.

That’s it for this episode.

See you in the next one.

Jackson,

Founder and CEO of Echelonn.

P.S.

We go a lot more in-depth on this in the BFCM 2024 Playlist exclusive on Ad World Prime:

Where we partner with 8 other eCommerce experts - CRO, Meta Ads, Tiktok, Email Marketing, etc.

The goal?

Help you maximize your sales during this lucrative period.

We’ll go over a 10-week game plan that generated over $100M in revenue for our clients in Q4 last year.

You'll walk away with clarity and confidence on how to navigate during this profitable yet competitive time.

Click the link here for more details:

https://adworldprime.com/playlist/jacksonbfcm2024

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If you’re that awesome friend, you can subscribe here.