Your Google Ads setup is setting your ad spend on fire

After 5 years of running Google Ads, our team’s seen every mistake under the sun.

But there’s one that shows up in EVERY unprofitable ad account.

Not some, not most.

But every.

I don’t throw around bold claims like this often. But in this case, it’s obvious.

Because it’s impossible to scale profitability if you make this mistake.

I’m talking about the biggest killers of Google Ads:

Lazy campaign setup.

It’s where brands just do the minimum to get their ads running…

They have no customer lists.

They use generic product titles pulled straight from Shopify.

They dump all their products in 1 campaign and let the algorithm figure it out.

And many other areas where they could further optimize - budgets, copy, creatives, etc.

It pains me to see this because it’s like watching a pile of money on fire.

Money that could have been used to scale the brands.

So why does this happen in the first place?

Well, it’s usually because of 2 reasons…

First, the brands don’t know better.

They either aren’t aware of these optimizations…

Or the impact they have on their performance.

I see this a lot with brands that don’t have a dedicated Google Ads team.

Often, it’s just one person juggling everything.

And I get it–it’s tough.

In our agency, we assign five team members to each account.

You’re fighting an uphill battle doing it solo.

But the second reason really frustrates me…

This is where brands hire agencies who call themselves “experts”...

Yet all they do is slap together a half-baked setup, hit their KPIs, and call it a day.

They know they could do more, increase the ROAS, make the brands more money…

The thing about Google is that it has a ton of settings that demand careful attention to detail.

Getting them right takes time, effort, and a deep understanding of the platform.

Which is why so many agencies cut corners.

Either way… if you want to scale your ad spend past six figures per month, a lazy setup won’t take you there.

Think of Google Ads like a car.

If your engine is rusted and your tires are bald, you’re not going anywhere fast.

The key is knowing which upgrades actually make a difference to your performance…

Because not all optimizations are equal.

Fixing a scratch on the window won’t make your car faster. Fixing the engine will.

That’s how you can get the most out of that car.

Google Ads works the same way.

Some optimizations will dramatically boost your results.

Others are a waste of time.

You need to know what levers create the most impact and invest your efforts into it.

That’s exactly what we do with our Google Ads & Merchant Center Build-Out.

For brands that are new to Google Ads, we set up the highest-leverage parts of their account.

Then, we guide them on how to keep optimizing as they scale.

Because a strong foundation is what separates struggling brands from those hitting seven figures and beyond.

Jackson,

Founder and CEO of Echelonn

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