Your Google Ads CPA is killing your profits

And how to fix it

Author

Jackson Blackledge
June 12, 2025 • Estimated Reading Time: 2 minutes

Google Ads CPC has increased approximately 50% over the past five years according to WordStream's 2024 benchmark report analyzing over 17,000 campaigns.

That means you're paying significantly more for the same traffic, and it's only getting worse as more brands pile into the same overcrowded keywords.

But there's a completely different way to approach Google Ads that most eCommerce brands don't even know exists.

Join myself and Filippo Caroli on Thursday 26, for:

Blue Ocean Google Ads Landing Pages: High Traffic, Low CPA Strategy

The live webinar starts at 9AM. EST.

Cheers,

Jackson

Founder and CEO of Echelonn

PS: Before you dive into Blue Ocean strategies, see how your current Google Ads stack up. My free Google Ads Performance Audit analyzes your account structure, keyword targeting, and landing page alignment—giving you instant insights into where you're bleeding money. Get your audit here.

How we can help:

Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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