- The Echelonn Newsletter
- Posts
- Your brand is being stolen by cheap copycats right now
Your brand is being stolen by cheap copycats right now
A battle most brands don’t realize is happening

Hey guys, we have something special for you today.
An email from one of our exclusive agency partners, Oliver and he’s going to break down the copy cat crisis happening in eCom right now.
You know the one I’m talking about. Your product does well, then… In a matter of day, you see competitors flood the market. Obvious rip offs of your brand.
Oliver’s going to go into his experience into this and how he deals with it now post-scaling Tabs to 8-figures.
Hey there,
I'm Oliver—you might know me as the "Willy Wonka of sex," creator of those viral sex-chocolates that took over the internet.
After selling my chocolate empire, I learned one brutal lesson: when your brand hits it big, copycats aren't far behind.
And trust me, they hit me hard.
That's why I'm writing to you today. While you're reading this email, someone's probably copying your brand too.
And I'm not talking about the occasional copy-paste job. When I was running Tabs, I constantly saw my entire store cloned every minute, product descriptions replicated across thousands of sites, and all the time spent product ideation, development, testing adspend, felt like it was falling through the cracks.
By the way, I’ve done some research on this. Digital theft is silently bleeding $29B from ecommerce brands every year. That's not just a statistic—it's your revenue being siphoned away with every unauthorized copy.
Let me break it down quickly to make this clearer.
Every piece of stolen content creates a shadow version of your business.
These copycats hijack your future customers.
Think about it: When someone copies your product descriptions, they're not just taking text.
They're:
Taking potential customers who might have found you first
Diluting your brand's unique voice
Creating confusion in the marketplace
Stealing your SEO
And here's the wildest part—it's happening at machine speed.
While you sleep, automated systems are scanning and copying your content across billions of websites.
And that brings me to the real cost.
2. The Real Cost to Your Business
This isn't just about losing a few sales. When your brand gets copied:
Your ad costs go up (because you're competing against your own content)
Your conversion rates drop (as customers question authenticity)
Your brand value takes a hit (as copycats dilute your unique position)
And this is why I built Bustem.co
After watching copycats eat into my chocolate empire's profits and recently with Study Buddy+, I knew there had to be a better way.
That's why I created Bustem—to give brands like yours the protection I wish I had.
Long story short… it does these:
Scans 4 billion websites in seconds
Automatically files DMCA takedowns
Tracks and eliminates repeat offenders
Gives you real-time alerts when someone tries to copy your content
You set it up once, and it works around the clock.
No hard sell here, if you think it would be useful, check it out here.
Best,
Oliver
PS - Want to see how other brands are fighting back against content theft? Check out our latest case study here.

How we can help:
Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.
Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.
How did you like this article?Choose below |
P.S. Got a friend interested in Google ads? Share the love and send them our way.
If you’re that awesome friend, you can subscribe here.