Your 2025 Google Ads profit blueprint

2024 just wrapped up and we’ve had record-breaking results across our partner portfolio.

Now is the time to shift gears and focus on building momentum for the year ahead.

Here’s our roadmap to help you scale Google Ads in 2025:

Step 1: Dial in existing channels

Before you scale, clean up the mess.

Most eCom brands are sitting on untapped gold but don’t even realize it.

• Poor copy & creatives

• Unoptimized shopping feeds

• Inefficient campaign structure

• Wasted spend on low-performing keywords

Get the basics right first.

You can't build something great on a weak foundation.

Step 2: Optimize ads for high-intent buyers

Not all traffic is equal.

Start with the people closest to making a purchase.

Retarget past visitors who've shown interest.

They've browsed your site. Maybe added items to their cart.

But they haven't pulled the trigger yet

Sometimes a small incentive is all it takes to turn them into customers.

This is your easiest money right here.

Next, focus on branded traffic.

These potential buyers are already sold on your brand.

They're typing your name into Google, looking for your products.

Make sure you show up when they come looking.

Once these campaigns are running smoothly, it's time to expand.

Step 3: Use profits to fund new customer acquisition

Reinvest your profits into TOF strategies.

• Advertorials

• Youtube Short Ads

• Demand Gen campaigns

• This will allow you to scale while staying profitable.

Step 4: Prepare early for sales campaigns

Every big sales event - BFCM, product launches, or seasonal pushes - needs precision planning.

Start early.

Build excitement with pre-launch teasers

Plan your inventory and shipping carefully

Adjust creatives, budgets, and bids to stay ahead of the curve.

Promote relentlessly when the event hits.

Now, these strategies are just the high-level view of what you need to do.

The money is made through optimizations.

Analyze, test, tweak and refine frequently.

By doing this, you make every dollar work harder over time.

You grow steadily without inflating costs.

That way you can scale in a sustainable and profitable way.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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