You’re missing the #1 profit driver of Google

In Google Ads, you can capture 4 segments of customers:

1. People who have a problem and are looking for a solution

2. People who are weighing options between different solutions

3. People who are looking to buy your product type

4. People who have interacted with your brand

If you want to maximize revenue, you need to capture all four.

But here’s where many brands go wrong…

After looking into hundreds of Google Ads accounts, we’ve seen the same pattern:

Most brands prioritize segments 3 and 4.

They use Google mainly to capture existing demand.

And it’s easy to see why…

Google’s known as an “intent-based” platform.

Plus, those bottom-of-funnel campaigns often deliver solid ROAS–good enough for brands to be happy about their profits.

But there’s a problem…

Unless you’ve got a strong brand presence, you're actually targeting the smallest slice of the market.

Without a steady flow of new demand, you’re stuck fighting over the same pool of high-intent buyers.

This explains why many brands see their ROAS drop as they try to scale.

They’ve exhausted the limited pool of high-intent buyers.

And the real opportunity?

It’s in segments 1 and 2—people who aren’t ready to buy yet but could be.

What our team’s discovered to work best for most brands is a full-funnel approach…

With more priority on prospecting campaigns.

Because this is the biggest segment of the market.

When you capture attention early, you convert buyers others never reached.

That way, no potential customers can slip through the cracks.

This is the exact strategy we use to scale our partners' Google Ads to 7-figure months.

And the same system we set up in our Google Ads & Merchant Center Build-Out.

I’ll be honest… implementing this won’t be easy.

Your account will get more complex.

More campaigns to manage.

More settings to tweak.

More strategies to test.

But if you’re looking for serious results with Google, this is the way. 

Jackson

Founder and CEO of Echelonn.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.