You’re looking at the wrong thing

I recently came across a saying that really resonated with me:

“A lot of mistakes come from copying people playing a different game than you”

This couldn’t be more true when it comes to Google Ads.

I’ve seen so many brands fail because they try to copy someone else’s tactics

They see another brand crushing it with a particular strategy and think, "If it worked for them, it'll work for me."

But here's the hard truth: 

It’s not the strategy that works. It’s the brand that makes the strategy work.

A few years ago, one of my clients was struggling to get traction with Google Ads.

They’d spent months trying to replicate another brand’s strategy.

But every time they increased ad spend, their ROAS dropped to the floor.

Why?

Because they were 2 different brands with different audiences and different markets.

And most importantly, they had different goals.

Their competitor’s strategy focused more on remarketing and converting the branded traffic they received on social media.

But my client wanted new customers - people who hadn’t heard of them before.

When they came to us, we did something different.

We took the time to truly understand their brand…

Their audience, their margins, and their markets.

Then we built a strategy from the ground up, designed specifically for them:

We focused on prospecting campaigns.

We wrote personalized ad copy that spoke directly to their audience.

And we crafted unique offers that highlighted their strengths.

We didn’t just copy-paste the strategy from our previous clients.

We created a blueprint tailored to their needs and goals.

The result?

Over 90 days, their Google Ads revenue shot up by 549%.

Their ROAS increased from 3.7x to 5.9x, while their CPA dropped from $29.29 to $19.52.

It might be tempting to follow someone else’s playbook when they’re killing it.

But remember…

Your goal is unique. Your strategy should be too.

Take inspiration, but adapt it to fit your own context.

Don’t blindly follow someone else’s playbook.

The perfect strategy is the one that’s perfect for you.

Play your own game.

Jackson

CEO and Founder of Echelonn

P.S.

We’ve still got a few slots open for Q4.

If you haven’t been satisfied with your results so far, click the link here to get your audit.

We’ll analyze your account and identify any bottlenecks, wasted ad spend, or avenues to increase revenue.

Then we’ll provide a customized roadmap for you to scale Google Ads this season.

Completely free. No strings attached.

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