You have millions of dollars sitting in your account (here’s how to activate it)

The other day, I was looking at our case study hub and came across one that stood out.

It’s about how we helped a brand go from €241K to €1.39M in Q4 revenue in one year.

Before we took over the account, Google Ads was just a tiny part of their revenue.

After our work? Google drove over 30% of their total sales.

In this email, I want to share the 2 major “keys” that unlocked this kind of growth.

Since Q4 is right around the corner, I thought you’d find this useful.

Let’s start with the first one:

Key 1: New customer segments

When they first reached out, their account had one big issue:

It wasn’t built for scale.

They were stuck running branded traffic in 2 countries—Netherlands and Belgium.

There was little prospecting traffic, and they had no clear plan to grow beyond that.

That kind of setup wouldn’t cut it if they wanted to scale further.

So we tore it down and rebuilt the account…

First, we set up dedicated prospecting campaigns to capture new customers.

This is where the majority of our budget went.

We allocated 60–80% of total spend on this segment across different countries.

YouTube Ads played a huge role here.

They exposed the brand to buyers who'd never heard of them or their products.

From there, we expanded into bigger markets like the US, UK, Australia, and Canada.

As a result, when Q4 came, we had entire systems ready to capture demand in multiple countries.

Key 2: Dedicated sales event strategy

While the first key created the pool of new customers…

The second made sure we squeezed every ounce of revenue out of it.

We executed sales periods in 3 phases:

Phase 1 - Hype

People don’t wait for the big day to start shopping. Many search for what they want well in advance.

We ran Demand Gen campaigns to spark early interest, build hype, and get products on their radar.

So by the time sales went live, they were already primed to buy.

Phase 2 - Launch

When the sale dropped, we went aggressive.

We pushed our sales message in every channel. The copy and creatives were designed to make the offers impossible to miss

In the final days, we shifted our message to highlight the deadline. That last push drove a surge of conversions.

Phase 3 - Re-activate

During big sales events, many shoppers get overwhelmed and abandon their carts.

But a “no” today doesn’t mean “no” forever.

We rolled out a "BFCM Extended" campaign with an exclusive coupon to retarget those potential buyers.

This let us stretch the sales window and squeeze more value from the event.

- - -

The tactics may look different depending on your brand.

But the principle is the same:

1. Nail your prospecting campaigns (especially top-of-funnel channels like YouTube Ads) to build your pool of ready-to-buy customers.

2. Capture the hype of this event from the moment it starts to the moment it ends.

And Q4 is when these keys matter most.

Get them right, and you can unlock the same kind of results as we delivered for this brand.

So in case you’re not sure your account is ready to take full advantage of Q4…

Or you don’t know what strategy makes sense for your brand…

Or maybe you just want an experienced team to handle it for you…

We’re offering a free account review for a limited number of brands.

In this audit, we’ll show you…

1. Weak spots that are wasting your budget 

2. Untapped revenue opportunities you're missing

You’ll get a team of experts with proven track records across 300+ brands.

We’ll also provide a personalized 90-day roadmap to help you crush this Q4.

More details on that here:

https://www.echelonn.io/services/free-audit/google-audit-all?utm_source=newsletter

Jackson

Founder and CEO of Echelonn

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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