What’s a good return for Google ads

I gotta be honest...

I love sharing our top clients’ wins – those seven-figure months and 10X ROAS stories.

But the truth is, not every brand we work with hits those insane numbers right out of the gate.

And honestly… You don’t need those insane results to be doing well.

The definition of “good” in Google Ads depends on many factors.

And it’s different for every brand.

For smaller brands with limited brand awareness, getting their ads profitable with healthy margins is already a success.

And if you’re unprofitable right now?

The goal shouldn’t be to chase those sky-high ROAS or some arbitrary “industry standard”.

The priority is to get your account breathing again.

Once it gets going, you can expand and scale into more profitable territory.

Let me share a quick story from one of our partners.

When they came to us, they were barely breaking even.

Since they lacked brand recognition, we couldn’t rely on the limited pool of branded traffic they had.

So we built their strategy around prospecting campaigns to attract new customers.

That’s how we’ve steadily improved their performance.

Their ROAS wasn’t impressive, but given the challenges they faced, it was a win.

On top of that, this gave them enough profits to reinvest, expand, and continue scaling.

One question keeps coming up from brands we talk to:

“How do you revive an unprofitable Google Ads account?”

Here’s my advice if you’re in that tough spot:

Focus on consistent, small improvements.

If your ROI isn’t where it needs to be, you’ve got leaks in your account that are quietly burning your budget.

• Weak ad copy

• Inaccurate tracking

• Poor campaign structure

• Low-performing keywords

• Unoptimized product feed

• Inefficient bidding strategy

And many other areas that can be further improved for better ROI…

Work with what you’ve got and gradually fill up your weaknesses.

Don’t pump up the spend until you fix those holes first.

Scaling a broken system only amplifies the problem.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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