What a $200K/year Google Ads “expert” did to an 8-figure brand owner

“Yeah. That’s a rough one.”

I’d just hopped off a call with a founder who runs an 8-figure brand, and you could hear the weight in his voice.

A few months back, he brought on a full-time Google Ads “specialist.”

$200,000 a year.

That guy was supposed to be the expert.

The kind of person you hire to take your Google Ads to the next level…

So you can take it off your plate and focus on leading the company.

But instead, it turned into the opposite.

A few weeks in, the performance started to break.

Branded search was getting worse. PMAX suddenly became unprofitable.

And worst of all, there was no clear explanation for any of it.

So now, this founder, who's already managing 50 people, had to log back into the ad account to keep things from falling apart.

And when he told me that, I could hear the frustration.

“I hired someone so I wouldn’t have to think about this and now I’m spending more time on it than ever.” 

As a founder myself, I know that feeling all too well.

That moment where you’re trying to focus on what moves the needle…

But instead, you’re stuck double-checking someone else’s work and wondering why you’re even dealing with this in the first place.

And as your brand grows, the demands on your time only multiply.

Which means you have even less energy to deal with problems that someone else should have solved already.

I’ve felt that.

And it’s the reason why, when we partner with a brand, we don’t just optimize for ROAS or revenue growth (though of course, that’s the priority).

Our goal is to give you fewer things to worry about. 

So you don’t have to think about your ads when your calendar’s already packed with meetings, hiring, product launches, and a dozen fires to put out.

That way, you get to do what you’re supposed to do to grow the business.

And at the same time, you get to see strong numbers in the account.

All without trading your time, energy, or sanity for it.

Put simply:

Lots of profits in your bank account. Lots of time on your calendar.

I’ve built my team with that mindset since the day I started the agency.

And it means a lot to see our partners place their trust in us… enough to say things like “just do your thing.”

There’s nothing better than knowing they have that level of confidence in our work.

And that assurance gives us the freedom to move faster and push their growth even further.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

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