We broke our 4-year revenue record in 90 days

My team and I have been running Google Ads for over 4 years now.

What’s interesting is that we made as much revenue in the last 3 months as we did in the entire time before that.

While partnering with more brands played a role in this growth…

The biggest reason lies in a key decision we made early on.

What makes Google Ads fascinating is that there are 2 sides to it…

The technical side and the marketing side.

The technical side is the behind-the-scenes stuff that keeps the ads running smoothly:

• Tracking

• Setting budgets

• Bidding strategies

• Campaign structures

• A/B testing variations

• Product feed optimization

It’s like the foundation of a house.

If it’s shaky, the whole thing collapses.

Then there’s the marketing side, where the persuasion happens.

This is where you turn eyeballs into clicks, and clicks into sales.

Market research. Copy. Scripts. Creating offers.

The goal is to tap into people’s desires, solve their problems, and make your product stand out.

The technical side gives you precision and control.

The marketing side gives you the power to convert that precision into profit.

It’s natural to lean more into one or the other.

But different campaigns call for different approaches.

A YouTube ad will require more of your marketing skills.

Shopping ads demand more technical details to get right.

If you want to make serious money with Google Ads:

You’ve got to master both sides.

They’re two halves of the same whole.

Many agencies and freelancers rely on one person to handle everything.

We did it differently.

We built a team of specialists for different aspects of Google Ads:

Technical specialists, Shopping specialists, account strategists, account managers, etc.

Each person focuses on their area of expertise.

That focus changed everything.

The quality of management shot up across all our clients.

Better results. Bigger profits.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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