Want access to our BFCM blueprint for free?

When I look at how brands approach BFCM, I notice they fall into 2 categories.

There are “Sales-First” brands and there are “Strategy-First” brands.

Sales-First brands treat BFCM as a giant sales event.

They drop big discounts, crank up ad spend, and hope that sheer volume will compensate for their shrinking profit margins.

It’s stressful. And most of the time, they end up giving away profit just to “stay competitive.”

Strategy-First brands play a different game.

They focus on smart strategies that let them take full advantage of the event… while keeping a healthy margin.

These brands usually end November with record profits and strong momentum that carries them through December and beyond.

And as BFCM gets more competitive every year, the gap between these two groups only gets wider.

Next week, on September 25, Filippo and I are teaming up with two of the leading agencies in the Meta and Email space.

We’ll be hosting a FREE training to show you how to join the winning side:

Black Friday Cyber Monday Masterclass 2025

We’ll give you the strategies to capture the surge in demand during BFCM… without relying on deep discounts… or blowing your budget.

This is the exact blueprint that helped:

• An apparel brand to generate €449.7K with 5.59 ROAS

• A health & wellness brand to make $651.6K with 17.01 ROAS

• A skincare brand to pull in $192.7K in sales with 7.42 ROAS

Register here to watch live here.

Here’s what you’ll take away:

• Exactly what to say in your ads before, during, and after BFCM to maximize conversions

• Advanced Merchant Center techniques to make your promotions look more appealing 

• How to generate buyers weeks before the sales begin (when ad cost is still cheap)

• A sneaky tactic to make your ads more “clickable” than competitors

• And many MORE

On top of that, I invited 2 special guests to cover what’s working best right now outside of Google Ads.

Marin from Inspire will reveal his entire Meta Ads blueprint for BFCM, including the winning ad formats, offers, creative frameworks, and a lot MORE.

Josh from Chronos will show how he’s using SMS & email marketing to squeeze every ounce of profit from this period.

This will be the only place where we’ll reveal these strategies.

More details on that here.

(We’re limited to 100 seats only)

Jackson

Founder and CEO of Echelonn

P.S.

During this training, we’ll also give away 10 tickets for the #1 eCommerce Conference in APAC, where you can connect with over 500 brands and leading experts in the industry.

But to qualify, you’ll need to be with us live.

So make sure you join us. Even if you don't win the ticket, you’ll still receive an exclusive discount code.

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.