The Trojan Horse approach to Youtube Ads

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It’s never been easier to make money with YouTube ads…

But it’s also never been trickier.

Most brands that try to run ads run it wrong.

It’s too obvious.

It’s too sales-y.

There’s no real quality control.

So over time, the audience on YouTube has slowly become more closed off to ads.

That’s the bad news.

The good news?

There’s a HUGE opportunity if you do it right.

What’s been working extremely well for us is the “Trojan Horse” approach.

Unlike what most brands do, the first step isn’t to show how good your product is or talk about all your features and benefits.

That’s the one-way ticket to get instantly skipped.

(I mean… what’s the last time you watched a YT ad that you knew was selling something one second into it?).

The first step is subtly blending into organic content so they don’t mark your ad as “another one of those ads”.

This works because of something called classical conditioning - where people instinctively associate something they’re used to with a specific response.

The moment people “sniff” an ad in a video, they automatically ignore and skip it because they categorize it as one of those scammy videos.

That’s why it’s key to get through that initial hurdle… to show that you’re different.

Because if you can’t, all of your efforts - your editing, visual effects or 100s of hours writing the scripts will go to waste.

And the only way to do so is to mimic organic content.

Make it sound and feel as natural as possible.

However, our focus isn’t to go viral.

We want to make sales.

And to make sales, you need to build desire.

How?

By showing your product’s benefits & the transformation people can get from it - but wrapped inside organic content.

That’s why we call this the Trojan Horse approach.

You make it as entertaining and engaging for the viewers as possible while subtly planting a seed of desire.

A great example of this is UGC ads.

They talk about how great the product is - while wrapping that with fun, natural content.

Or one of our past clients - Tabs chocolate…

They have a bunch of viral content on TikTok.

These videos are great ads because the way they showcase their product’s selling points is so fun to watch as a viewer.

We leveraged them on YouTube Shorts Ads and it HIT immediately.

Their monthly revenue on Google Ads increased from $122k to $170k within 60 days.

The best part is that we doubled their ROAS (from 6.28x to 14.16x).

And it’s all possible because of this approach.

If you want to stand out and make a lot of sales with YT ads, this is the way.

Jackson,

CEO and Founder of Echelonn.

P.S. If you want to learn more about YouTube ads…

Check out our playbook here.

This is the exact strategy we used to make millions of dollars for clients with YouTube ads.

It’ll show you how to get profitable with it faster, easier and more predictable.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.