The retention + ads combo lifting ROAS 18-25%

I wanted to share this as soon as possible because I know many brands can benefit from it.

We’ve got an email from Josh, one of our exclusive agency partners and the co-founder of Chronos.

His agency has worked with over 500 brands, including The Ridge, The Oodie, Truly Beauty, and many more.

Today, Josh’s going to break down the exact email & SMS strategies he’s running for his clients this BCFM.

Hey, it’s Josh.

I’ve been talking to dozens of 8- and 9-figure founders these past few months… and the same fears keep coming up.

👉 “How do I boost revenue without discounting deeper?”

👉 “What’s a safe send plan that won’t burn deliverability?”

👉 “How do I make retention and ads work together?”

Let’s get straight into it.

1. The best BFCM wins are smarter bundles

Top brands this year are reframing value instead of cutting it.

We’ve found replacing 20-30% blanket sales with bundles has driven +18–22% higher AOV and protected margin.

Some of the ones that have worked:

• “Recovery Kits,”

• “Holiday Sets,”

• Or “Early Access Boxes”

… instead of “Sitewide Blowouts.”

It’s still an incentive, but wrapped in perceived exclusivity and convenience.

2. “Safe send plans” are built by cohort, not calendar

The biggest deliverability drop-offs we’ve seen come from brands blasting everyone equally.

• Your VIPs can take 2–3x the volume.

• Your cold segments? 1 targeted send with a clear re-entry hook.

This single change can save inbox reach and unlock 5–6 figures in extra revenue.

3. Retention data is the secret weapon for ads.

When email/SMS and paid teams sync, performance compounds.

We’ve seen lookalikes and retargeting lists built from Klaviyo data lift ROAS by 18–25%.

Every ad dollar works harder when it’s backed by first-party insights.

These are just 3 of the 10+ questions we broke down in our BFCM 2025 Masterclass alongside deep dives into Retention, Ads, CRO, and Q4 systems that scaled real 8- and 9-figure brands like Qure Skincare, The Ridge, The Oodie, Truly Beauty, and more.

>> Watch the BFCM Masterclass Now <<

You’ll get instant access plus:

• Exclusive Q4 Retention System Blueprint

• Send-Plan Checklist

• Resource Bundle with proven flows and frameworks

Josh

Co-Founder of Chronos

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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