The results are in, and I’m thrilled to share some incredible highlights from BFCM 2024 at Echelonn. Here’s what we accomplished together:

Q4 Growth: Last Year vs. This Year

  • Last Year: $60.3M in sales from $9.67M in ad spend.

  • This Year: $354M in sales from $15.5M in ad spend.

Brand Highlights from BFCM 2024

  • Fitness Brand: Hit a new record with $543K in total sales during BFCM.

  • Supplement Brand (Smaller Brand): Achieved $6,820 in sales, up 40% from last year, with an impressive 18.69 ROAS.

  • Skincare Brand: Generated $451.4K in Google Ads sales from $136K in ad spend, with over 1,000 purchases in November. Nearly $100K of this came during BFCM weekend alone, bringing the brand to the brink of selling out by Cyber Monday.

  • Interior Lights Brand: Nearly $150K in revenue was generated during the BFCM weekend.

These are huge wins for our brands, and the entire Echelonn ecosystem. It was truly a massive team effort from start to finish.

Just wanted to send a quick reminder, we’re still taking brands this Q4.

How we can help:

  • Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

  • Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.

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