The new way to approach BFCM in 2025

Last year, while preparing Black Friday & Cyber Monday campaigns for our clients, I came across an article with the headline:

“Are People Losing Interest In Black Friday?”

Inside, they broke down 3 reasons why shoppers are becoming more “fatigued” with the event:

1. Sales events have become too common. BFCM doesn’t feel much different from other promos.

2. The promotions get extended as many brands start their sales weeks, or even months, before the actual event.

3. Consumers get more skeptical. They see through inflated discounts and manufactured urgency. They no longer trust the deals offered during these days.

All three made total sense.

And together, they paint a grim picture of what BFCM has become.

I’ll give you my take:

BFCM won’t give you as much of a revenue lift… IF you run it the way everyone has been for the past 5-10 years.

Consumers are more cynical and more savvy than at any time in the past decade.

So the old formulas just don’t work as well anymore.

However…

While  this is happening to a lot of brands, our clients’ revenue hasn’t dipped at all.

In fact, it’s quite the opposite.

Last Q4, we helped them hit 3x, 4x, and for some brands, 5x their previous year’s results.

Many broke their all-time record days during BFCM weekend.

I’m not showing any of that to boast, “look at my revenue, you should clearly work with us just because we make so much money for clients.”

I’m telling you this because while customers have become more sophisticated…

The potential for Q4  hasn’t decreased at all.

It’s just shifted to brands that know how to play the game differently.

Plenty of our clients were still absolutely crushing it during BFCM last year.

Not only did they get a massive bump in sales… they turned those customers into repeat buyers.

Plus, they built the brand reputation and carried that growth into the following year.

And the reason we’ve been able to do that is that we have a very specific strategy that makes sure:

1. Google puts our sales in front of as many people as possible.

2. We convert as many of those people into buyers as possible.

And I believe that going forward…

It’s going to be the standard to approach BFCM this way… If you want any kind of meaningful Q4 lift.

That’s why we’re working on a FREE training that walks through everything we implement for our clients.

This is not some basic “give an irresistible offer” or “put in a big discount” advice.

It’s a detailed, comprehensive framework designed specifically for Google Ads.

We’ll cover everything from media buying, copywriting, GMC setup, etc.

I truly believe this training will set you up for success this holiday season… and have a serious impact on your performance…

Especially if you’re willing to go a little bit deeper than other brands.

As I write this, our team is working hard to finalize the content so it’s ready to roll out as early as possible.

Because I know you will be able to benefit from it…

Plus, the earlier you get started, the more time you’ll have to prepare… and the stronger the results will be.

I’ll tell you more about that in a few days.

Jackson

Founder and CEO of Echelonn

P.S.

If you’d rather skip the “learning…”

Book a call with us here

Here’s what Jordan had to say after working with us:

“We started working with Echelonn after a few brand owners recommended them.

Our Google Ads were performing well at low spend, but as soon as we started to scale they would stop performing.

The team at Echelonn knew exactly how to fix this. They restructured the account entirely, separating branded traffic from prospecting traffic.

They also improved each campaign, resulting in lower CPC's and higher ROAS.

I have worked with many agencies over the years and Echelonn has been the best by far. Their strategy, comms and execution have been on point.”

How we can help:

Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

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