The hidden weight that’s blocking you from scaling to $50k+/mo Google Ads spend

If scaling Google Ads feels harder than ever, this might be why…

Imagine you’re running with a 30kg backpack strapped to your shoulders.

At first, it doesn’t seem that bad. You’re still moving. You can keep the pace up for a while.

But as time goes on, that weight starts to pull you down.

Each step gets harder.

And eventually, it gets so heavy you can’t move forward at all.

Scaling Google Ads works the same way.

That weight on your back represents hidden leaks inside your account.

At low spend, they don’t seem like a big deal.

In fact, your performance might look decent on the surface.

But underneath, these issues silently eat away at your margins.

And as you increase spend, they stack up and block your ability to scale further.

On the micro level, leaks show up in minor settings that often fly under the radar…

Like a brand we saw burning $800 on countries they don’t even sell in…

Or $400 dumped into networks that delivered zero conversions.

Or generic product titles that kill their chances of ranking in relevant searches.

Or outdated customer lists that mislead Google into optimizing for the wrong audience…

On a larger scale, it’s the high-level inputs that skew how your campaigns run.

Like setting a tROAS that’s too low, signaling to Google you don’t need your campaigns to be profitable…

Or letting branded traffic sneak into non-branded campaigns…

Or having no TOF system in place to build awareness and attract new customer segments.

All the examples above came from an audit we did for a brand doing $20M/year in sales.

And I believe that if you’re running Google Ads of any size, whether you’re big or small, there’s hidden weight sitting inside your account right now, waiting for you to remove it.

Once you do, two things happen:

1. You eliminate wasted spend so the account can run more efficiently (better ROAS & lower CPAs)

2. You create the foundation to scale further at a faster pace (more spend & in a shorter time frame)

That’s why the first thing we do when a client comes on board is to look for those efficiencies and take that weight off…

This helped a brand generate an extra AU$604K in 30 days.

Another slashed their CPA by 30% in the same window.

If you’ve been feeling stuck, like your results have plateaued or scaling feels slower than it should…

Check if you're carrying unnecessary weight. And get rid of it.

Your account can go really far when nothing’s holding it back.

Jackson

Founder and CEO of Echelonn

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, and 12 Plug-and-Play Dashboards. Click here.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.