The greatest CRO tactic you’ve never heard of

Last week, I noticed something in one of our partner’s campaigns and I wanted to share it with you.

Before working with us, they were overpaying for clicks.

This campaign was generating decent sales. But when we audited their account we saw lots of room for improvement.

After our team refined the ad copy, the conversion rate jumped from 8.84% to 12.82%.

Here’s where it gets interesting…

We didn’t touch the landing page.

Not a single pixel.

All the improvement came from the copy.

I see many brands obsess over tweaking every little detail on their landing pages to boost conversions.

They split-test every word, every color, every button placement.

Don’t get me wrong - those things are useful.

But that’s not always where the real opportunity lies.

CRO doesn’t just happen on your landing page.

It starts with the traffic you send there.

The landing page is like a water filter.

Even the best filter can't make dirty water drinkable.

A great landing page won’t perform with poor traffic.

But I’ve seen average landing pages convert extremely well when you send the right people to them.

This is where ad copy makes all the difference.

Great copy doesn’t just get clicks.

It qualifies your traffic and primes them to take action.

That's why I always tell our partners:

View your funnel as one connected system.

Your ads, offer, targeting, and landing page needs to work in harmony.

One weak link can bring down the entire system.

Jackson

Founder and CEO of Echelonn

P.S. If you want a complete guide on how we write Google Ads copy, check out this video.

This is the exact playbook we use for our 7 and 8-figure partners, including:

• 2 essential factors you MUST have in your copy

• 3 questions to help you create headlines that are impossible to ignore

• Tested plug-and-play templates

• How to “trick” Google to show your Shopping Ads to the highest quality audience

• The difference between Search Ads, Shopping Ads, YouTube Ads & Demand Gen copy.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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