The Ecommerce Supply Chain was Under Siege – USA Tariffs

Some brands were actually immune

If you’re running an ecommerce brand, you’ve probably seen the headlines. If not, let me catch you up real quick:

There were new U.S. tariffs announced that were going to shake up the entire supply chain.

  • 10% tariffs on China – Goodbye, cheap imports.

  • 25% tariffs on Mexico & Canada – Costs would’ve skyrocketed.

  • De Minimis loophole is closing – No more easy, duty-free shipments.

  • USPS is halting China packages – Shipping was going to get ugly.

The announcement had Temu, Shein, and half the direct-to-consumer market scrambling.

And to be honest, just going on Reddit we already saw thousands of US consumers complaining about it.

Now, luckily Trump suspended this.

But you can imagine the chaos that would have ensued.

And to be honest, it’s near impossible to predict things like this.

Now, I just want to break this down a little bit. Because tariffs don’t just raise prices.

What This Could Have Meant for Your Brand

Imagine this:

You’re running a thriving ecommerce brand.

Orders are rolling in, your ads are converting, and cash flow looks solid. Then, out of nowhere—the tariffs hit.

Your next inventory shipment arrives, and suddenly, there’s an extra 10-25% bill waiting for you. A bill you didn’t plan for.

Now, every single product you sell is less profitable than it was last week.

Every restock is more expensive than the last.

And it gets worse.

Delivery times stretch.

Customs is holding shipments longer.

USPS isn’t even accepting certain packages from China anymore.

Orders get delayed, customers get impatient, and refund requests start piling up.

Meanwhile, your cash flow chokes up.

The upfront costs are bigger, and the buffer you once had starts disappearing fast.

This is why you need to stop relying on traditional fulfillment from China, it’s time to adapt—or risk losing customers to brands that do.

And to be honest, I think that’s where one of our partners can help.

We have a partner that’s built a China-based fulfillment network that avoids the biggest pain points of these new tariffs while keeping costs down and delivery times fast.

Here’s how:

✅ Hidden China origin – Bypass the restrictions hitting direct China shipments.

✅ Fast fulfillment near factories – Cut lead times by 75% and avoid bottlenecks.

✅ Direct-to-customer shipping – No more slow, expensive overseas restocks.

✅ Strategic inventory management – Keep stock levels optimized, so you never overpay for storage or run out of bestsellers.

✅ Alternative shipping solutions – Skip the USPS mess and keep packages moving.

If you keep running the same fulfillment strategy, your costs will spike, your delivery times will lag, and your margins will suffer.

If this is something you might be interested in.

See you in the next one,

Jackson

CEO and Founder of Echelonn

How we can help:

  • Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

  • Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

How did you like this article?

Choose below

Login or Subscribe to participate in polls.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.