The disappointing statistics Google doesn’t want you to know

Here’s the truth about Google Ads:

80-90% of the ads eCom brands run are completely ignored.

Sounds harsh, right?

But think about it.

Only a handful of brands land in the top spots of search and shopping ads.

And the rest are basically INVISIBLE in the lower ranks.

Because let’s be honest…

When was the last time you clicked on the 8th result on Google?

There’s something very unique about how the platform works.

With social media, the ads get served while the customers are scrolling.

If it piques their interest, they click on it.

In that case, the ad itself is the deciding factor.

But search ads and shopping ads are completely different games.

The customer searches for a term and sees a whole lineup of ads.

But they only pay attention and trust what they see first.

By the time they reach the 5th or 6th spot, they’re already thinking about searching for something else.

And no, this is not just theory.

A study shows that ranking #1 gets you twice the CTR of the #2 spot.

And 10x the CTR of ranking #10.

That’s a massive gap.

Which is why the biggest factor for success on Google isn’t about the copy, the offer, or the landing page.

It’s about being at the top.

Those elements I just mentioned are important to get the click and turn it into a sale.

But they only matter IF your ads get seen in the first place.

That’s why in Echelonn, it’s our priority to get our partners’ ads into those top-ranking positions.

Like how we helped this brand lock in the #1 spot for multiple products, beating marketplaces like Temu or Amazon.

Now there’s nuance with placing number 1 on Google.

There’s a lot of factors, but simply put unless you do your ads correctly you can’t place in these spots.

This is the advice I wished I’d heard when I started running Google Ads for brands 4 years ago:

Aim for the top.

It’s the difference between getting just a few clicks and owning the search results.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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