The average Google ads ROI

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The average business makes $2 for every $1 spent on Google Ads.

Here’s what we delivered for our partners last month:

On average, we generated $34.45 in revenue for every $1 in ad spend.

We did this without relying on branded traffic and bottom-of-funnel campaigns.

The key driver is a core Echelonn Principle:

Find the right place for your strengths and play to them.

Here’s what I mean by that…

In basketball, every player has a unique build and skill set.

What makes the greats great is how they build their game around these natural advantages.

For Steph Curry, it was shooting (from literally anywhere on the court).

For Shaq, it was dominating the paint with rebounds and dunks.

If you asked these two to swap playing styles…

They wouldn’t be as effective as they could be.

Because they’d be fighting against their natural strengths instead of leveraging them.

The same idea goes for Google Ads.

Sure, every brand needs solid fundamentals.

Proper campaign structure. Solid copy. High-quality product images.

But what sets the most profitable brands apart is that they know their unique advantages and lean into them.

Unlike many agencies, we don’t think of Google Ads in terms of campaign types.

We look at the bigger picture - audience segments.

This gives us the flexibility to pour resources into what's working best.

If you have strong brand awareness and people are actively searching for you…

We’ll work to maximize that advantage.

If your prospecting campaigns show potential to scale…

We’ll optimize and test to expand that growth.

If potential customers are searching for solutions you provide…

We’ll capitalize on those searches.

This approach lets you achieve both:

Rapid scaling while maintaining high profitability.

It's how we’re managing 73 accounts, spending anywhere from $10k to $100k+ per month.

Following this principle, we've generated $286 million in revenue.

With most of our partners allocating over 60% of their budget to getting new customers.

Because the principle is there:

Don’t try to be a Shaq when you’re a Curry.

Find where your brand has the most leverage. And exploit it.

Jackson

Founder and CEO of Echelonn.

How we can help:

• Get a free Google ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and turn it into a free 90-day scaling plan. Click here.

• Get a 1-time Google ads buildout: For brands that are new to Google or looking to add another revenue model WITHOUT a retainer. We’ll do a one-time buildout over 30 days for you to profit from day 1. Click here for more info.

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