The 2 sides of Google Ads

My agency has been running for over 4 years now.

There’s an interesting insight I’ve noticed:

The revenue we generated for our clients in 2024 alone is equal to what we made for clients in the previous 3 years combined.

Of course, a big of part that comes from us taking on more clients.

But there’s another factor that I believe contributed even more to this growth.

A year ago, we started bringing in specialists for different areas of Google Ads.

Technical experts, feed optimizers, account managers, etc.

As we added more experts to handle specific parts of Google Ads, every ad account got better management.

And our clients got far more profitable because of that.

Here’s what you need to understand:

There are 2 sides of Google Ads.

The technical side and the marketing side.

The technical side is the behind-the-scenes stuff that keeps the ads running smoothly:

Tracking

Setting budgets

Bidding strategies

Campaign structures

A/B testing variations

Product feed optimization

It’s like the foundation of a house.

If it’s shaky, the whole thing collapses.

Then there’s the marketing side.

This is where you turn eyeballs into clicks, and clicks into sales.

It’s all about persuasion.

Market research. Copy. Hooks. Offers.

The goal is to tap into people’s desires, solve their problems, and make your product stand out.

The technical side gives you precision and control.

The advertising side gives you the power to convert that precision into profit.

You can have the best ads in the world.

But if your bidding strategies are off, it won’t matter.

You can have a perfectly optimized Google Merchant Center.

But what’s the point if your headlines don’t hit?

It’s natural to lean more into one or the other.

But different campaigns call for different approaches.

A video ad on YouTube will require more of your marketing skills.

While for shopping ads, there’re way more technical details you need to nail.

And if you want to make big bucks with Google Ads:

You’ve got to master both sides.

They’re two halves of the same whole.

Jackson.

Founder and CEO of Echelonn.

P.S. 

In Echelonn, we have a team of specialists to manage your ads.

Both the technical and marketing side.

The goal is to maximize your potential with Google Ads.

To help you make more money while getting more profitable.

We’re taking on a few more clients in October.

If you’re a brand making more than $1M in annual revenue and want us to manage your ads…

Click here to book a call with us.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

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