What stops scale for most brands

A few months ago, we started working with a DTC brand.

Before working with us, they had spent $6k on ads and generated $38k in sales.

A 6.5 ROAS.

On paper, it looked like they were killing it.

But there was a problem.

They couldn’t scale.

Every time they increased ad spend, their ROAS plummeted.

And they were clueless about what went wrong or how to fix it.

When we took a look at their accounts, we spotted the issue right away.

Their campaigns were mostly converting branded traffic.

Which means most of their revenue came from people who already know the brand.

Google loves to sneak in branded traffic because it’s easier to covert.

The problem is…

If you want to scale, you can’t rely on people who’ve heard about you through FB or TikTok.

You need to get new customers from cold traffic.

So here’s what we did...

First thing, we cut branded traffic out of their acquisition campaigns.

We set up several non-branded search campaigns for their top product categories.

We tailored the keywords, copy and landing pages to each segment.

Non-branded campaigns usually take a while to gather data and gain momentum.

But once it’s up and running, scaling just gets easier and easier.

3 months after working with us…

They increased their ad spend to $56k and generated $340k in sales - maintaining the same ROAS.

Why am I telling you this?

Google ads can be super confusing and complicated at times.

It takes real expertise to see the real reasons behind a low-performing campaign, a performance dip or any other issues you might run into.

You could be burning cash and not even know why.

Or your brand could be sitting on a goldmine of opportunity that you’re completely missing out on.

the biggest opportunity is right around the corner with the end-of-year holidays.

The thing is…

Google Ads usually take 2-3 months to start delivering solid results.

So if you want to cash in on that massive potential, now’s the time to prepare.

We’ll get you set up to capture every bit of revenue waiting for you.

If this sounds interesting to you…

Book a call with us here and let’s talk.

Jackson,

Founder and CEO of Echelonn.

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