Scaling Google Ads from first principles

A while ago, we started working with a DTC brand.

They had a sizeable budget for Google Ads, but they were spending it inefficiently.

Their cost per acquisition was high and unprofitable.

The issues?

They struggled with low quality score, suboptimal keyword targeting and bad landing page experience.

As a result, they couldn’t scale Google Ads into a reliable customer acquisition channel.

This is a common issue for many brands running Google Ads.

When we audit their ad accounts, it’s usually highly un-optimized.

It’s such a waste of potential because they could have made so much money with just a few tweaks.

So what’s the solution?

Well… all optimizations you need boil down to 2 key actions:

1. Optimize current campaigns

2. Discover untapped potential

When we onboard a new client, we start by asking ourselves some key questions:

How can we improve the ad accounts?

How can we optimize the copy, quality score, landing page, product feed, targeting or campaign structure?

Are there any unprofitable areas eating into their budget?

Can we increase spend on profitable campaigns?

After addressing these areas, we move into experimenting.

New campaigns, new audiences, new platforms.

The key thing here is that everything we do is deliberate.

Too often, when we ask brand owners why they make certain decisions…

They say they “thought” it would work.

There’s no rationale behind what they do.

And they get stuck in the cycle of hoping and praying that their ads will convert.

Here’s the thing:

Every adjustment you make needs to be grounded in data, research or expert insights.

This is crucial for any brand running Google ads… but absolutely non-negotiable if you want to hit 6,  7 figures per month.

Because when it’s no longer about gut feeling?

Suddenly, making money with Google Ads becomes predictable.

That’s exactly what we do for our clients.

Every decision is backed by facts, numbers, or the experience we’ve gained from managing over $100M in ad spend.

No guesswork. No blind optimism.

We’re offering free account audits for eCom brands making more than $1M/year.

You’ll get a complete review of your ad account and a customized 90-day action plan from our team…

So that you can optimize and scale Google ads without wasting time and money trying to figure things out with trial and error.

No strings attached.

If you’re interested, click here to book a call with us

That’s it for this one.

Jackson

CEO and Founder of Echelonn

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