How we scaled this brand to $800k a month in Google Ads revenue.

We helped a brand make $800k in a month from Google Ads with a 10.44x ROAS.

(the image above was Australian dollar btw)

Not saying every brand will get to this level.

There are factors outside of our control like PNL, product, etc.

But we use this system to CONSISTENTLY scale, profitably.

And the way we do that is by…

Optimizing for prospecting campaigns.

We were constantly looking for new ways to attract cold traffic and convert it.

We created distinct campaigns for brand and non-brand traffic to better allocate resources and measure performance.

We implemented branded negative keyword lists to enhance prospecting campaigns.

We expanded the use of DSAs, YouTube campaigns, and Demand Gen to reach new audiences.

We focused on getting cold traffic and converting it.

More often than not, when brands come to us for help scaling their ads…

Their biggest mistake is mixing branded traffic inside their acquisition campaigns.

Or they don’t even separate their branded and non-branded campaigns in the first place.

While it’s important to generate sales from people who already know about your brand…

You need a system to consistently build awareness and convert cold traffic.

That’s where the real money is made.

That’s where you can scale your ad accounts to 6, 7 figures per month.

You’ll be tempted to focus on branded traffic because it feels good short term.

You’ll get an impressive ROAS. It’s easier to manage.

But it’s not something you can do in the long term (as you will exhaust your branded traffic eventually)

Sometimes the revenue you’re looking for lies in the unknown - where you tap into a segment of the market you’ve been missing all this time.

Jackson, Founder and CEO of Echelonn

P.S. 

If you’re an eCom brand making more than $1M in annual revenue & looking to scale your brand with Google Ads…

We’re opening a few slots this month.

We’ll help you turn Google Ads into a profitable and predictable channel for your business. 

And you’ll be able to monetize the revenue you’ve been missing all this time.

If this piques your interest…

Click here to book a call with us.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.