how to scale your ads without dropping your ROAS

A few months ago, we started working with a DTC brand.

Before working with us, they had spent $6k and generated $38k in sales.

A 6.5 ROAS.

Everything looked great on paper, but…

There was a problem.

They couldn’t scale.

Anytime they increased their ad spend, their ROAS plummeted.

And they couldn’t figure out what they did wrong or how they could solve this.

After we audited their accounts, we spotted the issue right away.

Their campaigns were mostly generating branded traffic.

In case you’re not familiar…

Branded traffic means people who already know your brand.

And Google loves to sneak in branded traffic everywhere because it’s easier to covert.

But if you want to scale, you can’t rely on people who’ve heard about you through FB or TikTok.

You need new customers.

So here’s what you should do instead…

You need to exclude branded traffic from acquisition campaigns.

That’s the first thing we did for this client.

We set up several non-branded search campaigns for their top product categories.

We tailored the keywords, copy, and landing pages to each segment.

Non-branded campaigns usually take a while to gather data and gain momentum.

But once it’s up and running, scaling is getting easier.

3 months after working with us…

They increased their ad spend to $56k and generated $340k in sales - maintaining the same ROAS.

Why am I telling you this?

Google ads can be super confusing and complicated at times.

It takes real expertise to see the real reasons behind a low-performing campaign, a performance dip, or any other problem like that.

You might be burning your money without knowing why.

Or your brands might have much more potential to scale with Google Ads than you think…

And you’re missing out on those potential revenues.

Maybe you’re okay with that.

But if you’re not…

And if you’re willing to do things differently for the sake of a better result…

Let us help you.

We'll give you an audit and tell you exactly where the problem is and what you should do to solve it.

We’ll also include a 90-day roadmap on how to scale your Google ads profitably.

This is the PROVEN roadmap we’ve used to generate over $160M in sales.

Click here if you’re interested.

See you in the next one.

Jackson,

CEO of Echelonn.

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