right place, wrong time

When it comes to Google Ads performance, everyone talks about:

Copy. Targeting. Optimization.

But there’s one hidden factor most folks sleep on:

Market timing.

You can sell the best products, with the best ads to the most relevant audience…

But if they’re not in sync with market trends, you’re just burning cash.

I had a client in the supplement space.

They were selling carnivore-related supplements.

A few years ago, their sales were decent - but nothing impressive.

But recently their revenue blew up.

Simply because the carnivore diet is becoming the trend now.

Some of their “okay products” are suddenly flying off the shelves.

Just goes to show how important market timing is.

Here’s the thing though…

You can’t control the market.

But what you can do is listen and adapt your advertising strategy accordingly.

The best example of this is the current Paris Olympics.

As there’s a huge buzz around it, demand for sports gear is through the roof.

Smart brands are riding this wave, tweaking their messages to match the Olympic spirit.

In Echelonn, we live by this.

We’re constantly scanning market trends and adjusting our strategies.

We don’t just set ads and forget them.

We’re always in the trenches, tweaking, testing, and aligning with the latest trends.

And that’s how we squeeze every bit of ROAS for our clients.

Stay updated with the market.

The right timing can turn a loser into a winner.

Jackson,

Founder and CEO of Echelonn.

P.S.

Accurate data is essential to identify market trends and adjust your strategies.

If you haven’t got our data tracking dashboard yet…

Grab it here.

You’ll get access to our in-house eCom scaling dashboards - everything you need for scale.

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.