Reminder: not all traffic is equal

Let's talk about something you might forget if you’re coming off Meta or TikTok ads:

Device Bid Adjustments.

You see, not all devices are created equal when it comes to ad performance.

Mobile traffic behaves differently than desktop traffic.

And that's a big deal.

If you're using manual bidding and ignoring device performance, you're simply leaving money on the table.

There’s a few statistics out there that say for many ecommerce brands, desktop traffic converts better.

But the honest truth is…

It depends.

So, just a quick reminder on optimization:

1. Analyze Performance by Device

   • Check your campaign stats.

   • See how mobile and desktop users are interacting with your ads.

2. Adjust Your Bids Accordingly

   • If desktop is outperforming mobile, consider increasing your bids for desktop.

   • Lower bids where performance is weaker.

3. Monitor and Optimize

   • Keep an eye on the data.

   • Make tweaks as needed to stay ahead.

Remember, what works for one brand might not work for another.

Use your data to guide you.

Don't rely on guesswork.

If you need a hand digging into your campaigns or tweaking your strategy, click here.

We’re still taking on some eCommerce brands this Q4, and we can have your ads set up in less than 72 hours.

See you soon.

Jackson

Founder and CEO of Echelonn

P.S. Got a friend interested in Google ads? Share the love and send them our way.

If you’re that awesome friend, you can subscribe here.