The reality of Google ads

Google Ads isn’t linear.

Some weeks, you hit it big.

Some weeks, it feels like nothing is working out.

We see this all the time with brands that come to us for help.

One day, everything’s going well and the next, revenue drops in half.

This can happen for many reasons.

Market shifts. Competition increasing their bids. Ad fatigue.

Watching the numbers dip right in front of your eyes is tough.

But when that happens, the most important thing is to stop the bleeding.

You can’t let it snowball into a downward spiral.

Yeah, the lows can hit hard.

But the highs are coming.

What matters is how your ads perform over the long haul—not just during short-term fluctuations.

Take a look at this dashboard from one of our clients.

The sales fluctuate day to day, but the overall trend shows growth over time.

And that’s what we care about.

The key is having a plan ready for when those lows hit.

If your strategy stops working, don’t freeze up.

Keep tweaking, optimizing, and iterating so that the next high is higher than before.

That’s how we operate at our agency.

We know revenue dips are part of the game.

We can’t control the market or what our competitors do.

But we can control how we react.

We have a “Firefighter Checklist” ready to go as soon as things start to burn.

We focus on getting the numbers back on track.

Just like in boxing, it’s not about how many times you get hit.

It’s about who’s still standing when the bell rings.

Jackson,

Founder and CEO of Echelonn.

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