Quick profits vs Big profits

There are two schools of thought when it comes to running ads.

People who think like advertisers and people who think like business owners.

The differences in their thinking might seem small, but they lead to vastly different outcomes.

Advertisers focus on the numbers in the dashboards.

Business owners focus on long-term growth.

Advertisers chase ROAS.

Business owners aim for scale.

Advertisers only think about revenue.

Business owners prioritize margins, LTV, and reputation.

Advertisers pursue quick profits.

Business owners pursue big profits.

Unfortunately, most ad agencies I know think like advertisers.

They push out endless promotions, fake urgency, and gimmicky offers to drive some immediate sales.

They risk ruining your reputation… as long as they have impressive numbers to show on their report.

Worse, it breeds distrust.

Once customers start questioning your sincerity, earning back their trust becomes an uphill battle.

In Echelonn, a huge ROAS or a big revenue isn’t always our main focus.

We take a broader view, considering all the factors that matter when crafting a strategy for every brand we work with.

Margins, budgets, long-term goals, market conditions, brand values, etc

The goal isn’t just to make some quick bucks.

It’s to maximize profits over the long haul.

We use advertising principles not to trick people into buying but to present your products in the best possible light to the right audience.

Quick profits are tempting, but the real win is building a lasting brand.

Jackson

Founder and CEO of Echelonn.

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