Most problems in Google Ads can be solved with these 2 questions

Too often, I see brand owners get stuck and overwhelmed when they face some issues with Google Ads. 

A sudden revenue drop.

A decline in ROAS when scaling. 

Their ads don’t convert as much as they want.

And to be fair, I get it.

I was in the same boat when I started running my first few Google Ads campaigns.

I would scour the internet, watching countless tutorial videos in search of a solution.

Looking back, what I should have done is simple:

Zoom out and approach it from first principles.

In most cases, you can only do 2 things to your ad account.

What can you add and what can do eliminate?

You can add more ad groups, keywords, campaigns, and stack optimizations on top of your current account.

Or you can cut off low-performing products and ineffective campaigns and decrease spend on low-ROI channels.

Addition helps you make the most money possible.

Subtraction ensures you get the most bang for your buck.

You need both to maximize ROI and profit.

Each one complements the other, making your advertising more powerful over time.

Do this consistently, and Google Ads will predictably deliver your desired returns.

Jackson

Founder and CEO of Echelonn

P.S

Accuracy data is essential to know exactly what to add and what to eliminate.

If you haven’t got our data tracking dashboard yet…

Grab it here.

You’ll get access to our in-house eCom scaling dashboards.

Inventory management, competitor analysis, etc  - everything you need for scale.

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